AVVA
AVVA ambassadors gathered on the beach

— The Crew —

Ambassadors
of Aloha

Real people from the islands and beyond — riders, makers, and storytellers who carry the AVVA spirit wherever they go.

The Riders

Salt in the blood.
Aloha in the water.

From groms to seasoned watermen — the crew that carries AVVA from the lineup to the streets. These are our riders.

AVVA rider with AVVA-decked surfboard
Waterman
AVVA rider carving the wave pool
In The Pocket
AVVA grom holding a yellow shortboard
The Next Gen
AVVA rider crouched poolside after a session
Between Sets
AVVA waterman in red boardshorts with his board
Original
AVVA rider carrying his board under the tent
The Grom
AVVA rider carrying two boards under the tent
Free Surfer
AVVA crew hanging between sessions
The Crew
The full AVVA crew lined up with their boards

— One Crew —

The Whole Lineup.

AVVA ambassador portrait

Become an Ambassador

Live it.
Share it.
Give back.

We partner with athletes, creators, and community leaders who embody the aloha lifestyle. If that sounds like you, we want to meet you.

01

Live It

You're in the water, on the trail, in the community — every day.

02

Share It

You tell stories that move people, on a board or on a feed.

03

Give Back

You leave the shoreline better than you found it.

Ambassadors With AlohaSummer 2026 · Dropping ThursdayRooted in SurfInfluenced by the StreetsProduced With AlohaSurfer Owned · Surfer OperatedShipped From Hawai‘i
Ambassadors With AlohaSummer 2026 · Dropping ThursdayRooted in SurfInfluenced by the StreetsProduced With AlohaSurfer Owned · Surfer OperatedShipped From Hawai‘i